A week of meals and treats is hard to reconstruct from texts and memory.
This is the recognisable moment the opening frame must establish.
Turn scattered moments into a record you can actually review.

Campaign thesis
Costume comedy earns the pause; the Catter receipt gives the joke a product reason to exist.
This is the recognisable moment the opening frame must establish.
Show only this behavior. Do not turn the ad into a feature tour.
The cat performance is broad; the coordination problem is specific.
The app moment
The generated art creates the world. Your real product capture supplies the proof.
Record this from the actual app in a seeded demo household. Keep names fictional and never expose private household data.

15-second master
Use the same structure for Reels, Shorts, TikTok, and a muted landing-page loop.
Pupa lowers the green visor.
Loose meal and treat tokens scatter.
Events align into a calm weekly ledger.
One mistaken token is undone.
The clean sheet slides into an envelope.
“Your history. Yours to keep.” + Catter.
Production desk
Generate restrained motion, then do every word, UI screen, sound cue, and final rhythm in the edit.
Build a 1080 × 1920, 30fps timeline. Use the generated scene for 0–5 seconds.
Add two real-cat cutaways with hard 4–8 frame paper wipes.
Insert a real Catter screen recording for the proof beat.
Use one bold caption at a time; never bake text into AI video.
Finish with 1.5 seconds of logo, promise, and a single action.
Launch copy
Three hooks for testing, one primary caption, and one production-safe shot list.
Meals, treats, corrections, and a history you can export. Auditor Pupa accepts no unsupported breakfast expenses.
A household history you can review and keep.
Next frame
Keep Pupa as the campaign character. Let the real cat, real hand, and real Catter screen make it believable.