The history and export campaign

Every crumb leaves a paper trail..

Turn scattered moments into a record you can actually review.

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Vertical Auditor Pupa campaign first frame
1080 × 1920 safe crop
Use as opening frame or reference
Auditor PupaThe history and export campaignTurn scattered moments into a record you can actually review.Auditor PupaThe history and export campaignTurn scattered moments into a record you can actually review.

Campaign thesis

One joke. One useful truth.

Costume comedy earns the pause; the Catter receipt gives the joke a product reason to exist.

Household tension

A week of meals and treats is hard to reconstruct from texts and memory.

This is the recognisable moment the opening frame must establish.

Product focus

Browse a clean history, correct mistakes, and keep ownership of the record through export.

Show only this behavior. Do not turn the ad into a feature tour.

Audience

Detail-minded households and longer care periods

The cat performance is broad; the coordination problem is specific.

The app moment

Land on one receipt.

The generated art creates the world. Your real product capture supplies the proof.

Use a real Catter screen

Browse a clean history, correct mistakes, and keep ownership of the record through export.

Record this from the actual app in a seeded demo household. Keep names fictional and never expose private household data.

Mochi ateLatest household receipt
Wet food · 80gToday at 07:42 · logged by Robin
FED

15-second master

Six beats. No filler.

Use the same structure for Reels, Shorts, TikTok, and a muted landing-page loop.

0–02

Cold open

Pupa lowers the green visor.

02–05

The mess

Loose meal and treat tokens scatter.

05–08

The sort

Events align into a calm weekly ledger.

08–11

The correction

One mistaken token is undone.

11–13

The export

The clean sheet slides into an envelope.

13–15

The action

“Your history. Yours to keep.” + Catter.

Production desk

Flow first. CapCut finish.

Generate restrained motion, then do every word, UI screen, sound cue, and final rhythm in the edit.

Google Flow prompt

Vertical 9:16 dry-comedy premium app advert. Preserve exact Auditor Pupa identity, green visor, glasses and dark suit. Tiny home office in dusty navy, sage, plum, cream and coral; calculator, seven meal tokens, pink bowl paperweight, abstract weekly ledger with colored rows. Animate loose tokens sorting into rows, one token reversing cleanly, and a paper sheet sliding into an envelope. Pupa taps the calculator and stares into camera. Realistic fur, gentle desk-lamp motion, no morphing, no new limbs, no readable generated text or logos. Leave lower third clean for subtitles. 15 seconds.

CapCut assembly

1

Build a 1080 × 1920, 30fps timeline. Use the generated scene for 0–5 seconds.

2

Add two real-cat cutaways with hard 4–8 frame paper wipes.

3

Insert a real Catter screen recording for the proof beat.

4

Use one bold caption at a time; never bake text into AI video.

5

Finish with 1.5 seconds of logo, promise, and a single action.

Launch copy

Ready to paste.

Three hooks for testing, one primary caption, and one production-safe shot list.

Hook bank

  • The weekly feeding ledger does not balance.
  • Seven days. Twelve treats. One suspicious client.
  • Receipts in. Guesswork out.

Real-cat cutaways

  • A week of real feeding moments
  • Treat jar opening
  • Undoing one accidental entry
  • Phone scrolling through history

The crumbs reconcile.

Meals, treats, corrections, and a history you can export. Auditor Pupa accepts no unsupported breakfast expenses.

A household history you can review and keep.

Next frame

Shoot the real cat.

Keep Pupa as the campaign character. Let the real cat, real hand, and real Catter screen make it believable.

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