“Some food” cannot tell the next person whether a meal or a treat happened.
This is the recognisable moment the opening frame must establish.
Campaign thesis
One joke. One useful truth.
Costume comedy earns the pause; the Catter receipt gives the joke a product reason to exist.
Log wet food, kibble, treats, and a useful portion in the same tiny flow.
Show only this behavior. Do not turn the ad into a feature tour.
Homes mixing food types, portions, and treats
The cat performance is broad; the coordination problem is specific.
The app moment
Land on one receipt.
The generated art creates the world. Your real product capture supplies the proof.
Use a real Catter screen
Log wet food, kibble, treats, and a useful portion in the same tiny flow.
Record this from the actual app in a seeded demo household. Keep names fictional and never expose private household data.
Mochi ateLatest household receipt
Wet food · 80gToday at 07:42 · logged by Robin
FED15-second master
Six beats. No filler.
Use the same structure for Reels, Shorts, TikTok, and a muted landing-page loop.
Cold open
Chef Pupa plates a very precise spoonful.
The confusion
Wet, kibble, and treat tokens tumble in.
The choice
One food type and portion are selected.
The ticket
The completed meal receipt closes.
The joke
Pupa refuses the duplicate order.
The action
“Serve normally. Log clearly.” + Catter.
Production desk
Flow first. CapCut finish.
Generate restrained motion, then do every word, UI screen, sound cue, and final rhythm in the edit.
Google Flow prompt
Vertical 9:16 tactile food advert with indie-app humor. Preserve the exact Chef Pupa identity and cream chef uniform. Warm kitchen pass, tomato coral, mint, cream and yellow paper shapes, bright pink bowl. Animate one careful spoonful into the bowl, three food-type tokens arranging themselves, then a small abstract ticket folds closed. Chef Pupa gives a firm head shake at a second bowl. Appetizing but not glossy commercial food, crisp cat face, restrained collage transitions, no morphing, no extra paws, no readable generated text or logos. Leave top-left negative space for hook copy. 15 seconds.
CapCut assembly
1
Build a 1080 × 1920, 30fps timeline. Use the generated scene for 0–5 seconds.
2
Add two real-cat cutaways with hard 4–8 frame paper wipes.
3
Insert a real Catter screen recording for the proof beat.
4
Use one bold caption at a time; never bake text into AI video.
5
Finish with 1.5 seconds of logo, promise, and a single action.
Launch copy
Ready to paste.
Three hooks for testing, one primary caption, and one production-safe shot list.
Hook bank
- Order up: exactly one breakfast.
- The kitchen accepts portions, not vibes.
- A treat is not a meal. Chef Pupa checked.
Real-cat cutaways
- Opening the real food pouch
- Spoon entering the pink bowl
- Three real food types
- Cat licking the finished bowl
One bowl. Clearly served.
Wet food, kibble, treat, portion. Catter keeps the tiny details that stop a second meal becoming a guess.
Food type and portion, shared in seconds.
Next frame
Shoot the real cat.
Keep Pupa as the campaign character. Let the real cat, real hand, and real Catter screen make it believable.