Opposite schedules turn one ordinary meal into a coordination problem.
This is the recognisable moment the opening frame must establish.
Campaign thesis
One joke. One useful truth.
Costume comedy earns the pause; the Catter receipt gives the joke a product reason to exist.
Shared household status and a small receipt that carries the handoff.
Show only this behavior. Do not turn the ad into a feature tour.
Couples, roommates, two homes, and temporary sitters
The cat performance is broad; the coordination problem is specific.
The app moment
Land on one receipt.
The generated art creates the world. Your real product capture supplies the proof.
Use a real Catter screen
Shared household status and a small receipt that carries the handoff.
Record this from the actual app in a seeded demo household. Keep names fictional and never expose private household data.
Mochi ateLatest household receipt
Wet food · 80gToday at 07:42 · logged by Robin
FED15-second master
Six beats. No filler.
Use the same structure for Reels, Shorts, TikTok, and a muted landing-page loop.
Cold open
Pupa answers the household hotline.
The handoff
Night-shift card passes to morning-shift card.
The signal
Meal-complete light turns warm green.
The receipt
Cat, food, time, and caregiver appear.
The joke
Pupa cancels an incoming duplicate bowl.
The action
“Hand off without the chat.” + Catter.
Production desk
Flow first. CapCut finish.
Generate restrained motion, then do every word, UI screen, sound cue, and final rhythm in the edit.
Google Flow prompt
Vertical 9:16 friendly dispatch-room app advert. Preserve exact Dispatcher Pupa identity, headset and utility jacket. Sage, cream, coral and muted-yellow household command desk with two phone-shaped caregiver cards, night-to-day arrow, glowing completed-meal light, coral button and pink bowl. Animate a gentle headset ear twitch, the handoff arrow moving once, the meal light turning green, then Pupa cancels a second bowl signal with one button press. Editorial paper texture, realistic cat, calm purposeful motion, no morphing, no extra limbs, no readable generated text or logos. Leave upper center clear for captions. 15 seconds.
CapCut assembly
1
Build a 1080 × 1920, 30fps timeline. Use the generated scene for 0–5 seconds.
2
Add two real-cat cutaways with hard 4–8 frame paper wipes.
3
Insert a real Catter screen recording for the proof beat.
4
Use one bold caption at a time; never bake text into AI video.
5
Finish with 1.5 seconds of logo, promise, and a single action.
Launch copy
Ready to paste.
Three hooks for testing, one primary caption, and one production-safe shot list.
Hook bank
- Night shift to day shift: bowl secure.
- Dispatch says breakfast is complete.
- No group chat. No crossed wires. No second pouch.
Real-cat cutaways
- One person leaving home
- Second person arriving
- Real cat beside the bowl
- Both phones seeing the same status
Handoff complete.
One person leaves. Another arrives. Catter carries the meal handoff between them.
The same cat status for everyone on shift.
Next frame
Shoot the real cat.
Keep Pupa as the campaign character. Let the real cat, real hand, and real Catter screen make it believable.