“Did anyone feed her?” arrives exactly when nobody can remember.
This is the recognisable moment the opening frame must establish.
Campaign thesis
One joke. One useful truth.
Costume comedy earns the pause; the Catter receipt gives the joke a product reason to exist.
A shared latest-status view before anyone reaches for another pouch.
Show only this behavior. Do not turn the ad into a feature tour.
Busy households with opposite routines
The cat performance is broad; the coordination problem is specific.
The app moment
Land on one receipt.
The generated art creates the world. Your real product capture supplies the proof.
Use a real Catter screen
A shared latest-status view before anyone reaches for another pouch.
Record this from the actual app in a seeded demo household. Keep names fictional and never expose private household data.
Mochi ateLatest household receipt
Wet food · 80gToday at 07:42 · logged by Robin
FED15-second master
Six beats. No filler.
Use the same structure for Reels, Shorts, TikTok, and a muted landing-page loop.
Cold open
Magnifying glass finds one suspicious crumb.
The mystery
Two caregivers exchange uncertain looks.
The clue
Pupa traces the clock to a meal token.
The reveal
07:42 receipt fills the phone.
The close
Detective Pupa closes the case file.
The action
“Check before you scoop.” + Catter.
Production desk
Flow first. CapCut finish.
Generate restrained motion, then do every word, UI screen, sound cue, and final rhythm in the edit.
Google Flow prompt
Vertical 9:16 cinematic-comic app advert. Preserve the exact Detective Pupa identity, fedora, and trench coat. Warm morning kitchen with a tan, coral, dusty-blue paper clue board, pink bowl, clock, caregiver tokens, and kibble crumbs. Animate a magnifying glass passing over crumbs, a red thread snapping gently from clock to meal token, then Pupa closes a small case folder and looks at camera. Subtle noir light but friendly daytime mood, realistic cat motion, no morphing, no additional limbs, no readable generated text or logos. Reserve center-left caption space. 15 seconds.
CapCut assembly
1
Build a 1080 × 1920, 30fps timeline. Use the generated scene for 0–5 seconds.
2
Add two real-cat cutaways with hard 4–8 frame paper wipes.
3
Insert a real Catter screen recording for the proof beat.
4
Use one bold caption at a time; never bake text into AI video.
5
Finish with 1.5 seconds of logo, promise, and a single action.
Launch copy
Ready to paste.
Three hooks for testing, one primary caption, and one production-safe shot list.
Hook bank
- A breakfast has gone missing. Allegedly.
- Two suspects. One bowl. One timestamp.
- The crumbs were a clue. The log was proof.
Real-cat cutaways
- Crumbs beside a real bowl
- Cat waiting at the cupboard
- Morning clock
- Thumb checking the latest household status
Case closed at 07:42.
The breakfast mystery does not need a group chat. Check the latest meal and close the case.
One household view before anyone feeds again.
Next frame
Shoot the real cat.
Keep Pupa as the campaign character. Let the real cat, real hand, and real Catter screen make it believable.