When appetite feels unusual, vague household memory is useless.
This is the recognisable moment the opening frame must establish.
Campaign thesis
One joke. One useful truth.
Costume comedy earns the pause; the Catter receipt gives the joke a product reason to exist.
A clean meal history with food, portion, time, outcome, and caregiver.
Show only this behavior. Do not turn the ad into a feature tour.
Multi-person cat homes noticing appetite changes
The cat performance is broad; the coordination problem is specific.
The app moment
Land on one receipt.
The generated art creates the world. Your real product capture supplies the proof.
Use a real Catter screen
A clean meal history with food, portion, time, outcome, and caregiver.
Record this from the actual app in a seeded demo household. Keep names fictional and never expose private household data.
Mochi ateLatest household receipt
Wet food · 80gToday at 07:42 · logged by Robin
FED15-second master
Six beats. No filler.
Use the same structure for Reels, Shorts, TikTok, and a muted landing-page loop.
Cold open
Pupa inspects the bowl with a stethoscope.
The claim
On-screen: “I have never eaten.”
The evidence
Cut to one clear 07:42 meal receipt.
The pattern
Three calm meal markers appear across the day.
The joke
Doctor Pupa stamps: medically dramatic.
The action
“Log once. Know together.” + Catter.
Production desk
Flow first. CapCut finish.
Generate restrained motion, then do every word, UI screen, sound cue, and final rhythm in the edit.
Google Flow prompt
Vertical 9:16 premium indie app ad. Preserve the exact Abyssinian cat identity and Doctor Pupa costume from the reference. Warm mint home clinic, cream paper texture, coral details, pink bowl. Start with Doctor Pupa listening to the bowl with a stethoscope; subtle head tilt and ear twitch; cut to a clean abstract meal timeline made from colored dots and a morning clock; end on Pupa looking knowingly into camera. Natural photographic cat motion, restrained paper-collage transitions, locked camera, no morphing, no new limbs, no readable generated text, no logos. Leave clean negative space for captions. 15 seconds.
CapCut assembly
1
Build a 1080 × 1920, 30fps timeline. Use the generated scene for 0–5 seconds.
2
Add two real-cat cutaways with hard 4–8 frame paper wipes.
3
Insert a real Catter screen recording for the proof beat.
4
Use one bold caption at a time; never bake text into AI video.
5
Finish with 1.5 seconds of logo, promise, and a single action.
Launch copy
Ready to paste.
Three hooks for testing, one primary caption, and one production-safe shot list.
Hook bank
- The patient reports zero breakfasts.
- Your cat has a story. Your meal history has timestamps.
- Before you diagnose drama, check the chart.
Real-cat cutaways
- Real close-up of the cat demanding food
- Empty bowl before serving
- Hand tapping the real meal receipt
- Cat walking away after eating
The breakfast chart remembers.
Your cat says breakfast never happened. Catter keeps the useful version: what, when, how much, and who fed.
A shared meal history for the people caring for the same cat.
Next frame
Shoot the real cat.
Keep Pupa as the campaign character. Let the real cat, real hand, and real Catter screen make it believable.