The receipt campaign

Objection.Breakfast has a timestamp.

End the argument with one small, shared fact.

Open the storyboard ↓
Vertical Counsel Pupa campaign first frame
1080 × 1920 safe crop
Use as opening frame or reference
Counsel PupaThe receipt campaignEnd the argument with one small, shared fact.Counsel PupaThe receipt campaignEnd the argument with one small, shared fact.

Campaign thesis

One joke. One useful truth.

Costume comedy earns the pause; the Catter receipt gives the joke a product reason to exist.

Household tension

The second-dinner argument survives because nobody has proof close at hand.

This is the recognisable moment the opening frame must establish.

Product focus

The latest meal receipt: cat, food, portion, time, and caregiver.

Show only this behavior. Do not turn the ad into a feature tour.

Audience

Couples and roommates facing persuasive repeat claims

The cat performance is broad; the coordination problem is specific.

The app moment

Land on one receipt.

The generated art creates the world. Your real product capture supplies the proof.

Use a real Catter screen

The latest meal receipt: cat, food, portion, time, and caregiver.

Record this from the actual app in a seeded demo household. Keep names fictional and never expose private household data.

Mochi ateLatest household receipt
Wet food · 80gToday at 07:42 · logged by Robin
FED

15-second master

Six beats. No filler.

Use the same structure for Reels, Shorts, TikTok, and a muted landing-page loop.

0–02

Cold open

Pupa slams the tiny gavel.

02–05

The accusation

A hungry cat enters the witness box.

05–08

Exhibit A

A meal receipt lands beside the pink bowl.

08–11

Cross-check

Time, food, and caregiver lock into place.

11–13

The verdict

No second breakfast. Case closed.

13–15

The action

“One tap becomes proof.” + Catter.

Production desk

Flow first. CapCut finish.

Generate restrained motion, then do every word, UI screen, sound cue, and final rhythm in the edit.

Google Flow prompt

Vertical 9:16 witty premium app advert. Keep the exact Counsel Pupa cat identity and barrister costume. Miniature plum-and-cream courtroom in a real kitchen, coral pink bowl, stamped paper receipt with marks but no readable text. Animate one restrained gavel tap, a pleading cat silhouette, then a receipt sliding into frame. Pupa points at the bowl and gives a slow unimpressed blink. Editorial paper-collage transitions, subtle camera push, realistic fur, no face morphing, no extra limbs, no generated words or logos. Leave upper third clear for captions. 15 seconds.

CapCut assembly

1

Build a 1080 × 1920, 30fps timeline. Use the generated scene for 0–5 seconds.

2

Add two real-cat cutaways with hard 4–8 frame paper wipes.

3

Insert a real Catter screen recording for the proof beat.

4

Use one bold caption at a time; never bake text into AI video.

5

Finish with 1.5 seconds of logo, promise, and a single action.

Launch copy

Ready to paste.

Three hooks for testing, one primary caption, and one production-safe shot list.

Hook bank

  • The defendant requests a second breakfast.
  • Exhibit A: fed at 07:42.
  • Your honor, the bowl is not a reliable witness.

Real-cat cutaways

  • Cat paw on the table
  • Real empty and then filled bowl
  • Phone showing latest meal
  • Two people seeing the same receipt

Breakfast: proven.

The cat has made an allegation. Catter has a timestamp.

One shared receipt ends the second-dinner case.

Next frame

Shoot the real cat.

Keep Pupa as the campaign character. Let the real cat, real hand, and real Catter screen make it believable.

Copied to clipboard